Consumers rarely look under the bed to check for an actuator system from LINAK®, but they do notice the hand control. That is why we encourage manufacturers to customise hand controls, so the design aligns with their brand or furniture design. This is your opportunity to ensure that the comfort experienced is associated with the brand you represent.
Possible hand control customisations
- Graphics/logo in display
- Graphics/logo on battery lid
- Define colour of battery lid
How does a screen support brand identity?
As one of the first LINAK hand control ranges with a colour display, the advanced editions of HC40 FRAME™ and HC40 TWIST™ offer additional ways to support brand identity and furniture design. It is no longer just about exterior brand visibility – it is also about software customisation.
The screen enables furniture brands or manufacturers to:
Show welcome graphics in bright colours, offering instant brand visibility when the user activates the hand control.
Show brand-specific catchphrases or greetings as periodic text messages across the screen.
Choose between a bed graphic or text to represent adjustment functions.
Impress the consumer
At home
Imagine being greeted with ‘Good morning, Justin!’ or ‘Have a nice day, Julie!’ on the display of your hand control. These are examples of standard notification texts, personalised with a name. Now imagine replacing them with a campaign catchphrase or a slogan linked to a specific furniture brand. This creates direct brand visibility in the user’s hands– a truly personal experience.
In retail stores
Imagine the impact when a retailer presents the HC40 to a customer. They pick it up and the screen reads: 'Have a nice day, Justin!' This creates a sense of a well-considered product, where attention to detail is key.
Before the meeting, the salesperson resets the HC40 and enters the customer’s name. It only takes a few clicks to prepare the hand control for the next customer.
To learn more about the HC40, please visit ‘HC40 – Designed with you in mind’ or contact your local LINAK office.
