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Shaped by strong values

Danish 'hygge'

LINAK is based on a strong set of values, where trust and honesty go hand-in-hand with respect for the individual, for the cultures we meet, and for the people we do business with. These values are deeply rooted in the way we do business and how we live our lives.

We call it “The LINAK Spirit”. It is a mindset we bring with us wherever we go. From our production facility in Shenzhen, China to our sales office in Toronto, Canada. You will experience it first-hand with every LINAK employee you meet, no matter where they are from or where you meet them.

Built on Danish culture and tradition.

Magnus Conradsen, Vice President, LINAK US

'I have felt the LINAK Spirit every day at work – both in China and in the US. Colleagues proudly flash our values, especially around customers or when changes are necessary. I believe it is the reward for accessible, open and honest leadership and a less hierarchical organisation. It also promotes clearer communication and far better teamwork.'

Magnus Conradsen, President, LINAK US
Echo Liang, Senior Manager Marketing, LINAK China

'Danish culture has a quite high awareness and big influence among Chinese people these days – especially with the young people. Both the ‘hygge’ concept and Danish design are popular. LINAK contains both, and the fact that the company is quite old compared to most Chinese companies only adds to the aura of experience, knowledge, and quality surrounding it. LINAK is perceived as a real innovator here. We always ask ourselves if what each of us do matters and if it truly helps our customers – and Chinese customers notice this!'

Echo Liang, Senior Manager Marketing, LINAK China
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